XR Extreme Reach

Principal Architect

Led product development and AI transformation initiatives that revolutionized how XR delivers value to clients:

• AI Transformation Leadership - Championed organizational AI adoption, onboarding Cursor for engineers, establishing partnerships with Vercel and Vercel AI Gateway, and creating an AI agent interest group. Drove cultural shift toward AI-enhanced development and product innovation.
• AI Order Processing Agent - Built an intelligent automation product using CrewAI multi-agent framework that processes diverse email order formats. The system extracts structured data from plaintext emails, PDFs, and Excel attachments, performs fuzzy entity matching, and automates order creation. This product eliminated manual bottlenecks and reduced processing time by over 90%, directly impacting operational efficiency and client satisfaction.
• Design Lab Platform - Architected and developed a Next.js-based creative editing platform comparable to Adobe After Effects and Figma. Integrated AI capabilities for automated video, image, and voiceover generation. Built Dynamic Creative Optimization (DCO) engine that generates thousands of creative variations from product feeds, transforming manual production workflows into automated, scalable processes.
• XR Chat Agent - Designed and implemented an AI-powered conversational interface integrated across Design Lab and XR platform. Enabled users to interactively refine designs, generate DCO delivery logic, and query reporting data through natural language. Built using Vercel AI SDK with advanced prompt engineering. Won Best Technical Innovation Award at XR Extreme Reach 2025 Hackathon, demonstrating product innovation excellence.
• Social Delivery Platform - Architected comprehensive extension enabling clients to create, manage, and deploy social media campaigns directly from XR interface. Integrated with Meta, TikTok, and Snapchat APIs to automate creative delivery and campaign management, expanding XR's market reach and reducing time-to-market for clients.

Certified Kernel, LLC

Software Architect

Led product development of CertiK Skynet, a Web3 security rating platform that became CertiK's second-largest revenue stream with high profit margins. Built products that demonstrated 4+ years of continuous growth and served as a model for scalable product development.

• Frontend Product Modernization - Architected and executed migration to Next.js in early 2021, establishing CertiK as an early adopter of Vercel's platform. This strategic technology decision improved performance and developer experience, directly contributing to product success.
• CMS Integration for Self-Service - Integrated Contentful CMS in late 2021, enabling self-service content management for business teams. This product feature decoupled content from code, reducing developer overhead by 40% and accelerating content updates from days to minutes, significantly improving product agility.
• GraphQL API Gateway - Built high-performance GraphQL API gateway in early 2022, implementing sophisticated caching strategies as unified data access layer. Reduced API response times by 70% and eliminated redundant data fetching, directly improving user experience and product performance.
• Product Scalability & Cost Optimization - Following successful launch of Skynet Quest in 2024 which brought massive traffic spike, implemented Cloudflare integration and multi-layer caching architecture. Architected self-hosted Next.js API cluster to handle high-volume traffic, reducing infrastructure costs by $50K+ annually while maintaining performance SLAs, demonstrating product economics expertise.

FreeWheel Media, Inc (A Comcast Company)

Principal Software Engineer

Architected and led development of modulajs, a proprietary frontend framework with 97%+ test coverage that became the foundation for FreeWheel's flagship MRM product. This framework enabled consistent, maintainable product development across multiple teams.

Established FreeWheel's US Web engineering team from the ground up, building a high-performing unit that delivered multiple critical product initiatives, demonstrating product-focused team building.

Rutgers Christian Community Church

Coworker

Created and maintain the Sunday school website for Rutgers Christian Community Church, providing an online platform for class management, registration, and resource sharing.

Developed and maintain the Quest for Life website and check-in/reporting system, enabling efficient participant registration, real-time attendance tracking, and comprehensive event reporting for the annual 1,000+ participant gospel camp.

Quest for Life

Chairman

Served as Chairman for Quest for Life, an annual gospel camp event with over 1,000 participants. Led strategic planning, coordinated cross-functional volunteer teams, and oversaw end-to-end event execution including logistics, programming, and participant experience.

Responsibilities include budget management, vendor coordination, volunteer recruitment and training, program development, and ensuring seamless operations for large-scale community gatherings. This role demonstrates strong organizational leadership, stakeholder management, and ability to deliver complex events at scale.